Blog
Table of contents
Research and best practices
How to write ecommerce product descriptions
This in-depth guide to writing ecommerce product descriptions offers best practices from industry leaders that will help improve organic search rankings.
How to structure blog posts
This in-depth guide to structuring blog posts offers best practices and step-by-step process recommendations that will help improve rankings.
SEO for ecommerce product pages
This in-depth guide to SEO for ecommerce product pages offers best practices and step-by-step process recommendations that will help improve rankings.
Academy Sports + Outdoors SEO audit
This unsolicited SEO audit of academy.com investigates high-level issues that Academy Sports + Outdoors must address to achieve its ecommerce goals.
Ecommerce SEO
Read Bradley Porter's working paper about the challenges that an in-house ecommerce SEO faces and the best practices that will help improve organic traffic.
Educational resources
Best SEO networking communities
Check out Bradley Porter's list of the best SEO networking communities, where you'll find smart, helpful search engine optimization colleagues.
Best SEO blogs
This list of the best SEO blogs includes my top recommendations, along with some information about each blog, its author and style.
Best SEO podcasts
Podcasts helped me catch up to the current state of SEO while I was getting ready for my first job in search engine optimization.
Best SEO books
The intricacies of SEO evolve so quickly that a book about SEO can be out of touch before it is printed, so I look for a digital version.
Best SEO tools
There are only a few tools that I prefer above all others, but I will try to include my thoughts about other popular SEO tools as well.